Kia CHL Sponsorship Announcement
We are excited to publicly announce Kia Canada is the Official Automotive Partner of the Canadian Hockey League. As the official automotive partner of the CHL, we will be proudly supporting the highest junior echelon of Canada’s favourite sport and connecting Kia Canada with hockey communities across the country.
With this exciting new sponsorship, Kia Canada and its dealers will continue to take an active role in Canadian communities and grow their reach by expanding to the millions of hockey fans engaged with the affiliated leagues of the CHL, including the Ontario Hockey League (OHL), the Western Hockey League (WHL) and the Quebec Major Junior Hockey League (QMJHL). Kia Canada and its dealers will continue to take an active role in Canadian communities by rewarding fans for cheering on their local team and giving the next generation of hockey players more opportunities to learn the game, have fun playing it, and reap all the benefits that hockey has to offer.
Our partnership with the Canadian Hockey League was strategically enlisted based on strong synergies between our organizations. Much like Kia’s award-winning lineup of vehicles, the CHL demonstrates outstanding commitment to our core values – Quality, Dependability and Performance.
To support dealers in the launch of our partnership with the CHL, we are providing a range of creative assets to truly begin driving our national pastime at a grassroots level, engaging and cheering alongside the over nine million CHL fans. Regardless of whether you are a player, a parent of players, or a fan, everyone needs to get to a game in a safe, reliable and comfortable vehicle.
For every hockey game, there are countless Canadians moving towards the arena – every day.
Kia Canada helps get you there to cheer on the future of Canadian Hockey, and protect you in style and comfort every kilometre of your journey.
With the launch of our new CHL partnership, Kia Canada dealers in CHL markets from coast to coast are encouraged to execute their own hockey-themed activations. Please find below more details on how dealers can get involved and how we can come together to connect with Canadian hockey communities nationwide.
Michael Kopke Director of Marketing
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